The agreement brings to a close negotiations which began as early as June last year, and which saw a preliminary memorandum of understanding signed between the two companies in March. The new station will be run by the Arabian Radio Network, a subsidiary of the government owned AMG, and will broadcast from the network's offices in Dubai. Sir Richard Branson's Virgin Group will not be involved in the day-to-day running of the station, but will oversee programming, marketing and promotions. Branson, who is chairman of the Virgin Group, said: "Virgin Radio is experiencing phenomenal growth at the moment, having announced launches in Italy, France and now Dubai in the last two months alone. Abdul Latif Al Sayegh, chief executive of Arab Media Group, said: "We have a vision of filling the many niches that have been left unaddressed in popular media up to this point, and through better understanding and knowledge of our audience we will keep delivering. Virgin Radio is a major step towards achieving this vision.
Virgin Radio Dubai gets the green light
Dms-France.com: Virgin Radio Dubai Alexa Skills
Dubai is a media hub for the Middle East region and is home to many television and radio channels. There are a few terrestrial television channels but most people choose from the hundreds of regional channels on offer via satellite or cable. Leading English shows and movies are primarily shown first and exclusively on OSN. Star TV also has some first-run programmes. Most shows are broadcast in English, with Arabic subtitles, with the exception of City 7 that does not subtitle their programming. General standards have improved greatly in the past few years and many stations are now at par with leading stations in major metropolitan cities in the world. However, the media in Dubai and the UAE is still heavily government regulated.
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